Web Building/ Brand Transfer for a Restaurant

Gabriel's
https://gabrielsbarandrest.com/
Project Overview
A restaurant relocating in Manhattan providing brand guidelines to rework the user experience for more optimal satisfaction. Focusing on exclusivity and accessibility.
My Contributions
Defining the problem: The problem was transferring the branding to the new space to incorporate the same values we held before. However taking into account the new location, attracting the same type/more affluent customers that can afford to eat high quality food with a high quality price tag.Understanding your users: Using tools like opentable to keep track of who was coming in and when. We created profiles on users by adding details about their preferences. Using Instagram analytics to figure out what our customers were engaging with and using Toast and Square to make lists of the best selling items and restocking them according to demand.

Roles and Responsibilites

The focus was on branding, social media planning, email marketing, planning events, customer research, creating a website that displayed the business in its entirety, using advertising tools to market the business to new customers, gathering data about old patrons and encouraging them to visit to the new location.Goals and limitations: The goal is to attract new and old customers to experience a new or nostalgic which was a provided attribute in brand guidelines.

Final Results
Brand Design and Transfer

The limitations were a low budget for marketing and social media, a lack of camera equipment to create advertising content on site, covid causing low turnout. I knew this restaurant had to be goodApplying Feedback/Design Decisions: Taking into consideration the audience as it aligns with business objectives. The location for example, curating easy to read menu designs that were consistent with the previous location. Curating special dishes and running the numbers on what was selling and cutting out what wasn’t to optimize profit and keep the customers happy while minimizing food waste.

Marie Aiello Portfolio
Graphic Designer 2023

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