Digital Consulting for An Artist

Artist Christine Keefe needed help developing media literacy and I trained my successor upon handing off the project for its next steps in the process. She is an oil painter who takes collages of her own photography and projects it on to a hand made canvas to tell a story through art.

Defining the problem: Trying to create a new experience for new clients to view the work in the way it was intended and to design a visually appealing/ accessible way to display the current work.Understanding your users: We planned out what content she was going to create and went through the user ability testing and desirability process by asking surveyors in a focus group how they felt about a painting and where they stood in their understanding their perception. Artist Christine Keefe says “I want my viewers to feel a sense of curiosity, and hopefulness I have to keep the wheels greased, so making something that forms a connection with the viewer such so that they want live with it, the emotion it carries for them personally. It’s what the viewer brings to the artworks as individuals that is as important as what the artist intended.”